What We Do

The ALEA Group strives to be the leader in every market we serve.

Our strategic marketing advice and tactical marketing support programs have helped small, medium and large businesses expand their customer base and increase revenue significantly.

We help our clients in identifying fresh sales opportunities by building a pool of new, qualified prospects for their products and services.

The ALEA Group has been in business for over 23 years. Our Business Development Associates filter leads on behalf of our valued clients by prequalifying each prospect and ensuring compatibility with each unique campaign. We focus heavily on quality over quantity. Our refined process saves clients time, money and effort by eliminating unwanted leads – thus providing sales teams with pre-screened, warm leads that can be easily converted.

About The CEO

Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America’s most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. He is member of the B2B Council of the Canadian Marketing Association (“CMA”) and a regular contributor to the (CMA) blog . His work from his blog at LouisFoong.com has appeared in Yahoo News, SmartBrief, CMO.com, USA Today, CustomerThink, Business2Community and on the list of “must reads” by McKinsey on Marketing and Sales. His commentaries and opinion pieces are shared by readers and valued for their industry insights, unique perspective, real-life experiences and often radical views that stimulate active discussions.

Louis’ astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large. With the right advice and a slew of result-driven services, he enables clients to gain maximum return on investment for their lead generation efforts. ALEA’s clients include companies in the technology, telecommunications, software, healthcare and professional services industries. Prior to starting the ALEA Group, Louis Foong has held various senior executive positions within corporate America. Today he is known and well-respected as a thought leader and pioneer in the B2B marketing world.


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